The challenge
TerraFarm sold its products only through local markets and an email order form. They wanted to digitalise sales while maintaining the artisanal and local perception of the brand, without looking like an online supermarket.
The solution
We built an e-commerce site with Astro and Stripe for payments, with a UX designed to communicate product value before converting. Curated photo boxes, producer stories, a farm map and a weekly subscription system (CSA box) are the heart of the site.
Results
- €28,000 in revenue in the first month online
- Conversion rate of 4.2%
- 340 active CSA box subscriptions in 3 months
- Order management costs reduced by 70%